Unleash Your Potential
Elevate Your Game with Coach Lawing
Discover a transformative approach to basketball training and performance psychology, designed to unlock your full potential on and off the court.

Meet Dr. Eddie Lawing
Dr. Eddie Lawing is a renowned basketball trainer and performance psychologist dedicated to empowering athletes to reach their highest potential. With a storied career that spans from the basketball court to the academic arena, Dr. Lawing combines his extensive knowledge in human performance with a passion for coaching. His philosophy centers around the mental aspects of high performance, helping athletes build resilience, confidence, and strategic thinking. Through personalized coaching and innovative methodologies, Dr. Lawing aims to transform players into not just better athletes but better individuals.

Core Strengths
Basketball Training
Our basketball training programs are tailored to meet the needs of players at all levels. From mastering the basics to honing advanced skills, we focus on developing basketball IQ, mental discipline, and game-ready habits.
Performance Psychology
Through The Pressure Advantage, we offer specialized sessions that tackle mental barriers, enhance focus, and build composure under pressure, ensuring athletes perform at their best when it matters most.
Educational Resources
Explore our range of books and resources designed to empower athletes, parents, and coaches. From guides on mental toughness to productivity hacks, our materials are crafted to inspire and educate.
What Our Clients Say
“Dr. Coach Lawing’s coaching has transformed my son’s approach to basketball. His confidence on the court has soared, and he’s learning skills that go beyond the game.” – Parent of a High School Athlete
“As a college athlete, I struggled with performance anxiety. Dr. Lawing’s techniques have given me the mental edge I needed to excel under pressure.” – Collegiate Basketball Player

Books by Dr. Eddie Lawing
The Pressure Advantage: Discover how to train your mind like an athlete to perform under pressure in all areas of life. This book provides strategies to enhance mental toughness and resilience.
Driveway to Dream
Driveway to Dream: A comprehensive guide for parents to nurture confident, skilled, and motivated young basketball players. Learn how to support your child’s athletic journey effectively.

Take the Next Step
Ready to elevate your game and mindset? Contact Dr. Lawing today to learn more about our personalized coaching programs and workshops. Whether you’re an athlete, parent, or coach, there’s a program designed for you.
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Youtube
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